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"Going Going Back Back To Cali Cali"
PASADENA, Calif., May 19, 2016 /PRNewswire/ -- CaliBurger, an international restaurant franchise, announced today that it is opening its first restaurant in California in June 2016, in the state where the business was conceptualized. The store, a 21st century revival of the classic California burger joint with a tech focus, will be located in Pasadena at 245 E Green Street (across from Starbucks). The launch of the CaliBurger brand in Southern California follows recent openings globally and across North America in Maryland, Seattle and Vancouver, B.C.
Customers can be the first to experience CaliBurger's Pasadena location by making reservations through the CaliBurger App for mobile ordering and interactive gaming, which is available for download from app stores. This is in response to overwhelming crowds during CaliBurger openings in other North American markets. The CaliBurger mobile-ordering and reservation app is the first of its kind for a fast-casual burger concept in the U.S.
"We started conceptualizing CaliBurger in Los Angeles and went to Asia, the Middle East, Europe and other parts of the U.S. before coming back home to California," said John Miller, chairman of CaliBurger. "We were inspired by many California burger concepts, but have spent a ton of time refining our products and the restaurant experience over the years. While the fresh, high quality food stands on its own, we are very excited about the tech-focused features of the restaurant. In particular, our 'Fun Wall,' a massive interactive video experience, transforms a traditional meal into a socially engaging entertainment experience."
The menu consists of fresh, affordable burgers, chicken sandwiches, handspun milkshakes and fresh-cut fries. In addition to the food, the "Fun Wall" allows visitors to play a selection of video games like Hashtag Blitz and Minecraft with fellow customers. Hashtag Blitz, one of the new mobile games in the "Fun Wall" portfolio, allows customers to use their mobile devices to compete by identifying pictures shown on the video wall of CaliBurger's international locations, customers and brand ambassadors.
CaliBurger was founded in Santa Monica, Calif., to bring California-style burgers and an exciting, tech-focused, fast-casual food experience to the world. After opening restaurants around the world, CaliBurger opened its first location in the U.S. in 2015 to rave reviews and lines out the door.
CaliBurger is a 21st century revival of the classic California burger joint. Our founders are California-bred with global ambitions, bringing the best of California culture, technology, imagery and food to markets that have long craved the famous California-style burger. CaliBurger provides a premium-quality burger experience at an accessible quick service restaurant price point. CaliBurger now operates in 12 countries. CaliBurger's products feature the highest quality beef, buns baked fresh, top-grade chicken, hand-selected vegetables, zero trans-fat oils, sauces made in house and hand-mixed shakes. Our made-to-order meals are always prepared in open kitchens, and our restaurants incorporate advanced technologies to create a unique dining experience. CaliBurger customers can enjoy a taste of California in an environment that looks, smells and feels like California. For more information, please visit www.caliburger.com.
Public Relations, GreenRubino for CaliBurger
P: (206) 452-8185
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